Norstat’s B2B digital recruitment

B2B digital recruitment

The digital recruitment process utilises our extensive and proprietary, real-time updated B2B database of over 700 million verified business contacts worldwide. This resource enables precise targeting of niche B2B audiences with the mix of digital channels most likely to secure participation. The result is a respondent pool that aligns closely with each study’s objectives, whether accessing global C-suite, ITDMs, regional managers, or highly specialised technical profiles.

Tailored for research professionals

The B2B digital recruitment supports market research agencies, fieldwork companies, panel providers, and corporate insight teams seeking high-quality, niche audience data. By offering instant pre-feasibility checks and verification within 24 hours, researchers and project managers can speed up workflows with enhanced efficiency.

Research professionals can request feasibility for B2B participant digital recruitment for both qualitative and quantitative studies. Over 35 distinct parameters are available to select and filter. Additionally, the platform can generate AI-written project descriptions, set delivery timelines, and give incidence rate (IR) estimations and screening criteria. This enables rapid and accurate responses to requests for quotations.

How the Norstat B2B Digital Recruitment works

A quick registration gives you immediate access to a personalised dashboard showing every live, upcoming and completed study in a straightforward view, together with your profile.

Use Quick Request when speed matters

If you are running several projects at once, you can use the Quick Request form to communicate the requirements to our team. We will review the brief, confirm feasibility and send a quote, saving you time.

Get instant counts and feasibility

Once you have entered project details, the platform returns an instant estimate of completes, the incidence rate and the CPI.

Audience building

Use filters to preview potential participant recruits, then upload screeners or other documentation to help our consultants refine the audience further to your requirements.

Flexible project editing

You can make changes to a project right up until you launch, giving you complete flexibility to make adjustments.

Real-time project tracking and respondent management

A live, real-time view of project status and activities is available as soon as you submit your request, along with a summary overview and on-demand reporting for individual projects

Estimate the number of completes automatically

Norstat’s B2B Digital Recruitment has been enhanced to give you an immediate overview of how many completes you can expect, the moment you set your audience. An industry-standard incidence rate is calculated and applied to the total audience count, so you instantly know whether your project is feasible with the criteria you’ve chosen.

Project reporting

The project reporting view now combines all key metrics into one place, including the estimated number of completed interviews, the cost per interview (CPI) and the incentive value. An activity timeline records every step, while RFQ details keep the original quote and specifications at hand, making it easy to review and compare multiple projects.

New developments

Future updates to Norstat’s B2B Digital Recruitment will focus on refining how the platform receives requests and delivers quotes. While more of the request-to-quote workflow will be automated, our project team will continue to review every brief, adjust quotes as required, and run the final checks to ensure reliable project delivery.