B2B market research agency built on verified data for B2B research

Reliable B2B market research starts with reliable respondents. Norstat gives agencies and organisations access to verified business decision makers through panel, telephone sample, and digital recruitment worldwide. From feasibility check for a fieldwork to final data delivery, our team supports every stage for both qualitative and quantitative research projects.

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What makes a strong B2B market research company

The value of a B2B market research agency rests on three things: reach, trust, and delivery. Can they access the right professionals? Can those professionals be verified? Can the project land on time? Norstat is built around those three requirements.

  • Verified access. Our invite-only B2B panel is screened by role, industry, and seniority, so every respondent matches your target audience.
  • Method flexibility. We can cover projects with our B2B online panel, CATI, telephone sample, and digital recruitment to match the audience with the requirements of your study.
  • Global reach. Our network consists of business professionals across 195 countries, spanning a wide range of industries and seniority levels.
  • Compliance you can rely on. Our data collected and regulated with ISO 20252, ISO 27001, and GDPR.

A foundation for decision-ready B2B research

Whether research runs in-house or through an agency partner, Norstat provides the respondent access and fieldwork support behind a any research project that requires reliable insights from real experts.

Verified B2B panel access.

We recruit business professionals to share insights, thought leadership and experience in surveys and interview through an invite-only panel and verify each one by role, industry, and seniority before they take part in any study.

Multi-method data collection.

Depending on your research objectives, we draw on online panel, CATI, telephone sample, and B2B digital recruitment to reach the right respondents.

End-to-end market research services.

Our team manages your project from feasibility and scripting through fieldwork monitoring, then delivers clean data in the format you need.

B2B case studies

Placeholder case studies. Replace with real client examples.

Exploring Fairness and Compliance in European Subcontracted Work

This study explores how subcontracting practices affect working conditions, fairness, and compliance across EU labour markets.

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Successfully reaching CIOs & CDOs for insights on AI Investment

The study was researching how CIOs and CDOs at publicly listed companies in the UK and US are prioritising AI investment — and how those priorities differ by sector and company size.

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Numbers

250

thousand+ verified B2B professionals reachable across our panels

195

countries covered by our sample and recruitment network

24

-48 hours typical turnaround for B2B feasibility checks

Key takeaways

1

What is a B2B research agency

A company that designs, runs, and analyses research studies among business professionals on behalf of clients.

2

What do B2B market research companies support

Leading B2B research companies support organisations, agencies and B2B brands with respondent recruitment of verified business professionals for surveys and interviews and running data collection for market research projects, across panel, telephone, and digital methods.

3

How do B2B research companies verify respondents

Through invite-only recruitment and screening against role, industry, and seniority criteria before participation.

Frequently asked questions about Norstat B2B panel

How does Norstat verify B2B respondents?

Which industries and regions does Norstat cover?

What data collection methods are available for B2B research?

How fast can Norstat confirm feasibility for a research project?

Start your market research with verified data

Talk to our team about verified B2B respondent access, fieldwork, and delivery for your next study.

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