B2B telephone sample for access to the right professionals
Telephone remains one of the most direct routes to surveying business decision-makers. Our offline B2B telephone sample powers over 250 CATI projects every year, from in-depth qualitative interviews to large-scale global projects with more than 100,000 responses.
B2B company data
Data provision with extensive firmographics
Our B2B company database is updated quarterly and covers organisations across industries, sizes and geographies worldwide. Selection criteria are extensive: you can target by revenue, headcount, industry classification, geographic location and more, giving you precise control over which professional profiles you need to reach with the B2B telephone sample.
This is where most clients start from when building a CATI sample frame, and it is scalable from focused single-market studies to global B2B research projects.
B2B contact data
Use the right numbers in your call centre from day one
Company profiles alone are not enough for effective B2B market research sample; you need more granular information. Our project managers can help you find people working in the exact departments and job roles you need, with the required seniority. So you can spend less time on calling, and more time asking the right questions.
Every contact in our B2B telephone sample is matched to a named individual, not just a company profile.
Contact Department
Filter your sample by functional area, including Marketing, IT, Finance and HR and more, so your interviewers are always calling the right people in the most relevant part of the organisation.
Contact Hierarchy
Select and receive contacts based on seniority, from C-suite executives to department heads and operational staff
Direct Contact Email
Send a message (e.g., an advance invitation or notification) before the telephone call, so respondents have additional context and are more willing to participate.
LinkedIn Profile
Complement telephone outreach with LinkedIn, reaching contacts that are available on the professional network.
Secondary Contacts
Multiple contacts within companies allow fieldwork to continue and increase completion targets when primary contacts are unavailable
Direct Mobile Number
Mobile numbers allow interviews to speak to contacts directly, avoiding switchboards and remote working considerations.
B2B Direct Mobile
Mobile numbers for broader reach
Hybrid working has made landline numbers less effective for telephone B2B research projects. Many decision-makers are simply not available via a company switchboard anymore. Our direct mobile numbers are linked directly to B2B professionals, giving your telephone interviewers a direct line to respondents.
Adding direct mobiles to your B2B telephone sample is one of the most effective ways to improve field efficiency without changing anything else about your project setup.
Higher pick-up rates
Calling a direct mobile number consistently outperforms switchboard routing. Your interviewers spend more time in live conversations and less time being transferred or left on hold.
Compliancy
All direct mobile numbers are sourced from publicly available B2B information. Rigorous phone verification and Do-not-call lists are being followed so that your B2B telephone sample comes out clean for your project.
Flexible outreach channels
Access to direct mobile numbers allows interviewers to reach contacts via SMS or WhatsApp as well as phone calls, and approach that fits how professionals communicate today.
Worldwide B2B sample
Our offline B2B telephone sample covers companies and contacts across 190 countries and territories. Check our B2B audiences for your target market.
Get an offline B2B telephone sample proposal within 24-48 working hours
Tell us about your target audience and we’ll come back with a tailored offline B2B telephone sampling strategy for your project.
Frequently Asked Questions
Common questions about our offline B2B sample and how it works in practice.
Can the B2B sample be used for niche qualitative telephone interviews?
A respondent asked where our data comes from — what should I tell them?
Which countries do you cover with your B2B sample?
Do named contacts come with the company data?
How quickly can sample be delivered?
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