TestingTime was acquired by Norstat on October 4th, 2021 as part of the strategy to strengthen the digital solutions portfolio and accelerate growth in Europe.
With the acquisition Norstat extended the client offering to deliver a self-service platform to recruit test users and respondents for both qualitative and quantitative research. As part of the strategy Norstat deploys TestingTime to accelerate the digitization of the current recruitment business across the European footprint.
TestingTime’s current markets are Switzerland, Germany, Austria, UK, and France. As of today, Norstat will expand the digital solution offering to the Netherlands. The self-service platform with be managed and supported by the team of experts in Norstat Netherlands to secure local adaptations, being close to client deliveries and ease access to the Dutch pool of test users. This market expansion represents a major milestone of the integration of TestingTime and is part of Norstat’s growth strategy and ambition to be the leader of data collection in Europe.
Norstat is planning to expand the TestingTime self-service platform across all European countries where Norstat is currently present. The launch in the Netherlands defines the commercial blueprint for the expansion strategy for all 15 Norstat countries such as, Sweden, Norway, Denmark, and Italy.
A self-service platform like TestingTime combined with the local support and operations team in Norstat Netherlands will offer the best possible delivery and experience to our customers in Netherlands.
Says Reto Laemmler, CEO and Co-founder, TestingTime.
We are delighted to bring TestingTime to the Dutch market. Until now, a digital solution like TestingTime did not exist in the Netherlands. We know that many companies have a need and are eagerly awaiting a solution that allows them to quickly recruit test user more efficient, faster and with the same quality as traditional recruitment.
Says Yvette Huitema, Managing Director, Norstat Netherlands.
Reto Lämmler, CEO and Co-founder, TestingTime
Mobile +41 78 811 74 81
Yvette Huitema, Managing Director, Norstat Netherlands
Mobile +31 6 5788 33 10
Graciella Garmann, CCO, Norstat Group
Mobile +47 40 639 944
Norstat is one of the leading data collectors for market research in Europe. Since the founding of the company in 1997, we have built a robust network of over 2 million respondents across 19 countries. We have the capabilities to gather precise and trustworthy data about any desired topic or target group. Our superior quality data provides a trustworthy foundation for well-informed analysis and decision-making.