October 5, 2021

Norstat acquires TestingTime – Strengthening group capabilities and accelerating growth in EU


Data collection company Norstat has signed an agreement to acquire 100% of the shares in TestingTime AG (TestingTime), leading supplier of test users and other study participants on a world-leading self-service platform.

TestingTime is headquartered in Zurich, Switzerland, with offices also in Germany, the United Kingdom and France. Together the two companies will produce a revenue of 60 million EURO, with strong profits.

We have worked together with the TestingTime team for more than 9 months and been immensely impressed by their automated, DIY solutions and their relentless attention to customer and user experience says Erling Eriksen, CEO in Norstat.

The acquisition of TestingTime was completed October 4th and adds to Norstat`s strategy of European growth within fieldwork for qualitative and quantitative research.

TestingTime joins a pan-European Norstat Group, now boasting physical presence in 14 European markets with more than 200 full-time employees and more than 1500 part-time employees.

This acquisition marks Norstat’s entry into Switzerland and further solidifies our presence in the DACH region. Furthermore, the acquisition represents a significant strengthening of the group’s technological capabilities, whereby Norstat now can offer Do-It-Yourself (DIY) recruitment of test users and respondents for both qualitative and quantitative research. Norstat will deploy TestingTime’s capabilities to accelerate the digitization of the current recruitment business across our footprint and increase customer satisfaction.

In addition, TestingTime’s large test user pools across Europe will add more than 900,000 individuals to Norstat’s existing consumer panels, to the benefit of all Norstat and TestingTime customers.

TestingTime’s comprehensive test user offering can be customized and scaled to suit the customer’s needs, including full-service testing in conjunction with leading usability labs and UX / CX agencies.

The acquisition supports our strategic rationale and priorities – Norstat is actively looking for expansion opportunities in Europe and we have the ambition to address both quantitative and qualitative research across our markets, with a one-stop shop approach to field work / data collection capabilities. As such, the acquisition is very much in line with our overall strategy and is an important milestone on our path to becoming the leading European player within this industry, says Nortstat CEO Erling Eriksen.

TestingTime will become part of Norstat group but will continue to operate as a separate brand and entity, headed by co-founders Reto Lämmler (CEO) and Oliver Ganz (CTO).

Since the very beginning of TestingTime, I always envisioned a world where Market- and UX researchers worked together closely. Both teams have one job: understand users and help build products and services people love. This acquisition marks a big step forward towards this vision. We are very proud to become part of Norstat. It’s a perfect match in terms of business and culture. Together we can offer our customers a lot more possibilities like geographical reach and expertise in quantitative research, says TestingTime CEO Reto Lämmler.

Norstat is today the leading data-collector for market research services in Northern Europe. The company was established in Norway in 1997 and has since grown its geographical presence to include Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom, France, Netherlands and Italy.

TestingTime provides the world’s largest automated test user recruiting platform for user and market researchers. The company was established in Switzerland in 2015 and has since grown its geographical presence to include Germany, Austria, France and the United Kingdom.

For more information, please contact

Erling J. B. Eriksen
CEO, Norstat
Mobile: +47 99 22 86 06
E-mailt: [email protected]

Reto Lämmler
CEO, TestingTime
Mobile: +41 78 811 74 81
E-mail: [email protected]

About TestingTime

Founded in 2015 in Zurich, Switzerland, TestingTime is a fast-growing provider of test users and other study participants. TestingTime’s self service platform enables UX / CX professionals and market researchers to efficiently recruit high quality test users at scale for a variety of remote and in person tests. TestingTime has a strong European presence, especially in the DACH region and supports leading companies across a wide range of sectors. TestingTime has a public pool (panel) consisting of nearly one million test users and has released solutions for “Private” and “Special” pools. The first allowing customers to leverage their own list of users (i.e. Customer Loyalty Program) and the latter aimed at helping customers with the recruitment of special profiles (i.e. SME decision makers, wealth management, health care professionals, etc.). More information can be found at testingtime.com.